SAS Training

What is Digital Marketing?

One of the most fascinating and versatile fields, Digital Marketing is a booming industry not only in India but across the globe. With almost all businesses going online in their marketing activities, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers. 

According to surveys conducted by several forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country. 

The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning the course to enter the industry. The current market status of Digital Marketing shows that it is at its peak, and is going to stay so for obvious reasons. According to Payscale.com, the average salary package of a digital marketing manager is Rs 5 lakh to Rs 6 lakh annually, as of 2019. Professionals with experience earn in the range of Rs. 15- 25 Lakh.

Digital Marketing Eligibility Criteria and Entrance Exams

UG: For pursuing UG coursein Digital Marketing the candidate must have cleared 10+2 or equivalent from a recognised board or university 

PG: For pursuing PG course in Digital Marketing the candidate must be a graduate (cleared 10+2+3) in any discipline or equivalent from a recognized university

Top Entrance Exams for Digital Marketing

No separate entrance exams are conducted for admission to Digital Marketing as it is taught under MBA and BBA. Some of the important entrance exams one can appear for admission to Digital Marketing/ BBA or MBA in Marketing are: 

List of all MBA/BBA exams


Digital Marketing Courses

Digital Marketing degree courses are offered at both UG and PG levels under management stream. At UG level, you can opt for BBA/BMS with Digital Marketing as the specialization and at PG level, you can opt for MBA in Digital Marketing. You can also choose from various online certification courses of short duration offered by private entities like UpGrad, DigitalVidya, Uedmy, etc. if you are a working professional and wish to make a foray into Digital Marketing field.

Digital Marketing Syllabus

Before opting for Digital Marketing course, candidates must get an idea of what they would study once they get enrolled in course. Read further to know the syllabus of a Digital Marketing course: 

Digital Marketing Fundamentals

Marketing v/s Sales

Marketing Mix and 4 Ps

What is Digital Marketing

Inbound vs Outbound Marketing

Content Marketing

Understanding Traffic

Understanding Leads

Strategic Flow for Marketing Activities

Website Planning and Structure

Core Objective of Website and Flow

One Page Website

Strategic Design of Home Page

Strategic Design of Products & Services Page

Strategic Design of Pricing Page

Portfolio, Gallery and Contact Us Page

Call to Action (Real Engagement Happens)

Designing Other Pages

SEO Overview

Google Analytics Tracking Code

Website Auditing

Designing Wordpress Website

Facebook Marketing Fundamentals

Profiles and Pages

Business Categories

Creating Facebook Pages

Page Info and Settings

Facebook Page Custom URL

Invite Page Likes

Featured Video

Pin Post and Highlights

Scheduling Posts

Facebook Events

Reply and Message

Facebook Insights Reports

Competitor's Facebook Page

Ban User on Facebook Page

Connect with Twitter

Facebook Ad Campaigns

Organic v/s Paid

Defining Ad Objective

Performance Matrix

Ad Components

Designing Creative Image

Facebook Ad Structure

Setting Up Facebook Ad Account

Create Ad - Targeting

Create Ad – Budgeting

Create Ad - Creative

Content and CTA

Boosting Page Posts

Page Promotion

Video Promotion

Similar Ads and Audiences

Tracking Pixels Code

Remarketing - Website Visitors

Custom Audiences - Look Alike

Custom Audience - Saved Group

Managing and Editing Ads

Ad Reports and Ad Insights

Billing and Account

Facebook Advance Strategies

Facebook Business Manager

People, Pages and Roles

Ad Accounts Configurations

Ad Agencies and Assigning

Shared Login for FB Business A/c

Power Editor

Email Targeting on Facebook

Facebook Offers

CTA on Page

Posts for Location

Google Adwords

Understanding Adwords

Google Ad Types

Creating Ad Campaigns

Pricing Models

Creating Text Ads

Creating Ad Groups

PPC Cost Formula

Bidding Strategy for CPC

Ad Page Rank

Keywords Control

Adwords User Interface

Keyword Planning

PPC, CPM, CPA

Bidding Strategy on Location/Schedule/Devices

Conversion Tracking Code

Designing Image Ads

Creating Animated Ads

Youtube Video Promotion

Remarketing Strategies

Remarketing Rules

Remarketing Tracking Code

Linking Google Analytics

Designing Remarketing Images

Shared Budget

GWD Software

YouTube Marketing

Video Flow

Branding Watermark

Google Pages for YouTube Channel

Verify Channel

Webmaster Tool

Associated Website Linking

Custom Channel URL

Channel ART/Links/Keywords

Featured Contents on Channel

Channel Main Trailer

Uploading Videos

Uploading Defaults

Channel Navigation

CTA – Annotation

CTA – Extro

CTA – Cards for Mobile

Redirect Traffic to Website

Post Upload Enhancements

Live Broadcasting

Managing Playlists

Managing Comments

Managing Messages

Monetization with Adsense

Paid Youtube Channel

Channel Analytics

Real Time Analytics

Google Plus for Business

G+ Pages Ranks Higher

Google Plus Profile

Google Local Business

Google + Company Page

Adding Contact Links

Utilizing +1 Button

Managing Circles

Posting Contents

Google Hangouts

Social Relevance to G+ in Adwords

Sharing G+ Buttons on Website

HashTags and Mentions

Review and Testimonials

G+ Mobile App

Integration with Website

LinkedIn, Twitter and Pinterest

Creating LinkedIn Account

Updating Contact Information and Links

Designing Profile and Summary

Managing Connections

Advance Searching

Endorsements - Publishing and Receiving

Creating LinkedIn Company Page

Updating Products and Services

Creating Showcase Pages

Engaging with Updates

Running Paid Campaigns

Recruitment through LinkedIn

LinkedIn Groups

LinkedIn Mobile App

Marketing on Twitter & Pinterest

Google Analytics and WebMaster Tool

Web Analytics

Integrating with Website

Measurement Metric

Accounts and Profiles

Analytics Reporting

Sorting, Filter and Time Chart

Audience Segmentation

Traffic and Behaviour Reports

ReMarketing Audiences

Goals and Conversion Reports

Developing Intelligence Report

Google Webmaster Tool

Setting up Tool for SEO

Adding and Managing Assets

Integrating WebMaster Tool

Site Map and Site Links

Search Traffic and Links

Google Indexing

Managing Crawl Errors

Managing Security Issues

Search Engine Optimization

Understanding SEO

SEO Keyword Planning

Meta Tags and Meta Description

Website Content Optimization

Back Link Strategies

Internal and External Links

Optimizing Site Structure

Keywords in Blog and Articles

On Page SEO

Off Page SEO

Local SEO

Mobile SEO

eCommerce SEO

Optimizing with Google Algorithms

Using WebMaster Tool

Measuring SEO Effectiveness

 

Digital Marketing Jobs and Top Companies

In recent years, Digital Marketing has gained immense popularity and today it is one of the most sought after career options. As every business is moving to the digital platform, it is expected that more jobs will be created in the Digital Marketing and the demand for trained professional will grow manifold. According to payscale.com, currently the starting salary of a Digital Marketing Manager is Rs 4 lakh and upwards in India.

Some of the top Digital Marketing jobs and their profiles are given below: 

  • Market Research Analyst: The job ofa market research analyst is to study the conditions of the market & observes the possibility of sale of a service or product. These analysts gather data on consumer demographics, preferences, needs & buying habits and help companies understand about the sale of its products & services. The starting salary of Market Research Analyst is Rs 3.5 lakh and upwards.

  • Content Marketer/Manager: A content marketer’s job is to create original and engaging content and promote the same on digital platforms in an organic way. The content marketer is also responsible for ensuring that the online content is search engine optimized. The starting salary of Content Marketer/Manager is Rs 6.75 lakh and upwards.

  • Digital Marketing Consultant: The responsibilities of a digital marketing consultant includes overseeing SEO projects, web designing, social media promotion, and overseeing advertising campaigns. The starting salary of Digital Marketing Consultant is Rs 5 lakh and upwards.

  • Conversion Rate Optimizer: A conversion rate optimizer manages the key conversion points in marketing, manages and optimizes landing pages increases conversion rates, and optimizes lead-to-customer conversion rate.

  • SEO Manager/Professional: An SEO Manger is responsible for developing and implementing adequate search engine optimization (SEO) strategies and activities like pay-per-click (PPC) marketing, and social media. The starting salary of SEO Manager/Professional is Rs 4 lakh and upwards

  • Social Media Manager: A social media manager is expected to manage social media campaigns, increase the brand’s presence on social networking sites, build a network of social media influencers, post and comment on relevant blogs, engage in online conversations and attend to customer feedbacks and queries. The starting salary of Social Media Manager is Rs 4 lakh and upwards

  • PPC Search Manager: A person who is passionate about internet marketing and has the ability to think creatively can become a PPC Search Manager. It is imperative for a PPC manager to adapt to new business types quickly and apply the knowledge to marketing initiatives that can eventually help in achieving client goals. The starting salary of PPC Search Manager is Rs 5 lakh and upwards

  • SEO Executive: A SEO executive conducts on-site and off-site analysis of the SEO competitors of its clients. On-site and off-site SEO strategies are created alongside a detailed keyword research. Also, optimum use of Search Engine Marketing (SEM) is done and attention is paid to any significant change in Google algorithm. The starting salary of SEO Executive is Rs 4 lakh and upwards

  • Email Marketer: The main responsibilities of an email marketer includes identifying the target audience and growing the email list. An email marketer’s responsibility also includes designing and implementing direct email marketing campaigns, proof-reading emails, ensuring mobile-friendly email templates, writing newsletters, upgrading email templates using graphics, personalization and advanced features. Ensuring prompt and accurate communication with clients is also a part of an email marketer’s job. The starting salary of Email Marketer is Rs 4 lakh and upwards.

*The salary data has been obtained from Payscale.com

Digital Marketing jobs: Top Companies 

Today, all the companies from across business spectrum are hiring digital marketing professionals who could help the company increase its digital presence. Listed below are some of the companies that hire such professionals in various capacities:

Google

Facebook

iProspect India

WATConsult

Webchutney

Mirum India

Quasar Media

Pinstorm

iStrat

BCWebwise

Resultrix

Ogilvy Public Relations Worldwide

SapientRazorfish

GroupM India (MEC, Mindshare,

Mediacom, Maxus)

Reprise Media India

Interactive Avenues

To The New Digital

Foxy Moron

Langoor

AdGlobal360

Xebec Digital

Social Panga